The Ultimate Kajabi Funnel Blueprint for Coaches & Course Creators

Building a beautiful course or coaching program is just step one. If you don’t have a solid funnel to attract leads and convert them into paying clients, you’ll struggle to sell consistently—no matter how great your content is.

That’s where Kajabi comes in.

Kajabi gives you the tools to build an entire sales funnel—from landing pages to email automations to checkouts—all under one roof. But with so many features available, it’s easy to get stuck wondering: What kind of funnel should I build? What do I actually need to include?

In this post, you’ll get a step-by-step Kajabi funnel blueprint designed specifically for coaches and course creators. Whether you’re selling a $47 mini-course or a $2,000 group program, this framework will help you convert more leads—without duct-taping together a dozen tools.

What Is a Funnel (and Why You Need One)

A sales funnel is the step-by-step journey that guides someone from discovering you to becoming a paying client.

Think of it like a path:

• Top of funnel (TOFU): Attract leads and get them interested

• Middle of funnel (MOFU): Build trust and deliver value

• Bottom of funnel (BOFU): Present your offer and close the sale

Kajabi makes it easy to build out this journey using Pipelines (Kajabi’s term for funnels), and every serious creator should have at least one foundational funnel in place.

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The Ultimate Kajabi Funnel Blueprint (5 Key Steps)

This blueprint is designed for simplicity and scalability. Here’s what to include:

1. Lead Magnet Landing Page

Start with a free resource your ideal audience actually wants—like a PDF, cheat sheet, quiz, or training video. This builds your email list and positions you as an expert.

Kajabi Tip: Use the “Freebie Opt-In” pipeline template for quick setup.

• Page: Opt-in page with benefit-driven headline and short form

• Tool: Kajabi Forms to capture emails and tag leads

• Bonus: Connect your form to an automation that triggers your email sequence

2. Value-Driven Email Sequence

Once someone opts in, don’t leave them hanging. Deliver value and build trust through a short, intentional email sequence.

Recommended 4-email sequence:

1. Delivery + Quick Win (Send the lead magnet + 1 insight)

2. Story + Social Proof (Share your journey or a client win)

3. Tips + Mini Teaching (Give them a taste of what it’s like to learn from you)

4. Soft Pitch or Invitation (Invite them to take the next step with a clear CTA)

Kajabi Tip: Use visual automations and “when subscribed” triggers to start the flow.

3. Sales Page or Webinar Registration

Depending on your offer and price point, you can send leads to:

• A sales page (for evergreen offers or lower-ticket courses)

• A webinar/evergreen training (for higher-ticket coaching or group programs)

Kajabi Tip: The “Zoom Webinar Funnel” or “Product Launch Funnel” templates are perfect for this step.

Your page should:

• Focus on the transformation you’re promising

• Answer objections

• Include testimonials and FAQs

• End with a clear, compelling call to action

4. Checkout Page + Offer Setup

Once someone is ready to buy, Kajabi’s native checkout pages let you seamlessly collect payment and enroll them instantly.

Checklist:

• ✅ Offer connected to product

• ✅ Payment options (one-time, payment plan)

• ✅ Thank-you page with next steps or upsell

Kajabi Tip: Add an order bump (like a bonus module or 1:1 session) to boost average order value.

5. Post-Purchase Email Sequence

Don’t forget what happens after the sale. A good post-purchase experience increases retention, referrals, and repeat buyers.

Send a short welcome sequence:

• Welcome + Login Info

• What to Expect (Set clear course milestones or coaching timelines)

• Encourage Engagement (Prompt them to take first action or join a community)

Kajabi Tip: Use automation rules inside your Offer to start this sequence as soon as someone buys.

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Optional Funnel Enhancers

If you want to scale your funnel even further, consider adding:

• Facebook Ads or Google Ads to your opt-in page

• Affiliate partners promoting your freebie or offer

• Upsells and downsells inside your checkout

• A webinar replay funnel for evergreen automation

• Segmented email follow-ups based on click behavior

Kajabi makes these advanced strategies easy to implement over time—no need to build everything at once.

Final Thoughts: Keep It Simple, Then Scale

If you’re feeling overwhelmed, start with the basics:

• One lead magnet

• One value-driven email sequence

• One offer

• One sales page

Get that funnel converting, then layer in automation and upsells as you grow. Kajabi is built for this kind of step-by-step growth—and you don’t need to do it all at once to start seeing results.