How to Create a High-Converting Sales Funnel in Kajabi (Step-by-Step Guide)

Struggling to Build a Sales Funnel in Kajabi? Here’s How to Do It Without the Overwhelm

You’ve heard the stories.

Entrepreneurs building six and seven-figure businesses with Kajabi.

You signed up, full of excitement, ready to bring your own course, membership, or coaching program to life.

But now?

• The tech feels overwhelming.
• You’re not sure where to start.
• Every “quick tutorial” leaves you with more questions than answers.

Sound familiar?

You’re not alone.

The good news? You don’t have to figure this out on your own.

In this guide, I’ll walk you step-by-step through how to create a high-converting sales funnel in Kajabi — without the headaches.

Let’s get started.

✅ Why You Need a Sales Funnel (Not Just a Sales Page)

A sales page is just one piece of the puzzle.

A Kajabi sales funnel is a complete, automated journey that turns visitors into paying customers.

Think of it like this:

• A sales page is your storefront.
• A sales funnel is the entire experience — from the welcome mat to the checkout counter.

Without a funnel, people come and go without buying.

With a well-designed funnel? You guide them through the decision-making process until they’re excited to buy.

🚦 Step 1: Define Your Main Offer

Before setting up anything in Kajabi, ask yourself:

What’s the one offer you want to sell?

• Is it an online course?
• A membership with exclusive content?
• A 1:1 coaching program?

Clarity is key.

Once you know your main offer, every element of your funnel will lead toward it.

💡 Pro Tip: Avoid offering too many options at once. One clear, irresistible offer converts best.

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📩 Step 2: Create a Lead Magnet to Capture Emails

Not everyone will buy the first time they visit your site. That’s why your first goal is to get their email address with a free resource.

This freebie (also called a lead magnet) builds trust and positions you as an expert.

Lead Magnet Ideas:

• Checklists or Guides (e.g., “5 Steps to a Successful Launch”)
• Mini-Courses (Deliver valuable insights in 3–5 short lessons)
• Webinars or Workshops
• Templates or Worksheets

How to Set It Up in Kajabi:

1. Go to Marketing → Pipelines → + New Pipeline
2. Select the Lead Magnet Funnel
3. Upload your freebie and customize your landing page

Kajabi will automatically generate a thank you page and email sequence to follow up with new leads.

📧 Step 3: Nurture Leads with Automated Emails

Once someone downloads your lead magnet, it’s time to build a relationship using email marketing.

Kajabi’s built-in email automation allows you to send a sequence of emails that warms up your leads and builds trust.

5-Email Nurture Sequence Example:

1. Welcome & Deliver – Send the freebie and introduce yourself.
2. Problem & Solution – Highlight the pain points your offer solves.
3. Success Stories – Share testimonials and case studies.
4. Overcome Objections – Address common concerns.
5. The Offer – Present your paid offer with a strong call-to-action.

💡 Pro Tip: Personalize your emails using Kajabi’s segmentation feature for higher conversions.

🛒 Step 4: Build a Sales Page That Converts

Your sales page is where leads become buyers.

But if your page is too vague, boring, or overwhelming, your conversions will suffer.

What Every High-Converting Kajabi Sales Page Needs:

• A Clear, Benefit-Driven Headline – Speak to their desires and pain points.
• Engaging Storytelling – Help them envision the transformation your product provides.
• Social Proof – Showcase testimonials and success stories.
• A Compelling Call-to-Action – Use phrases like “Join Now” or “Get Instant Access”.

💡 Pro Tip: Kajabi offers customizable sales page templates that are mobile-optimized and designed for conversions.

🛎 Step 5: Optimize Your Checkout Page

Even the most interested buyers will abandon their purchase if the checkout is confusing.

Don’t lose sales at the final step.

How to Create a Friction-Free Checkout in Kajabi:

• Use a One-Page Checkout – Minimize the number of steps.
• Offer Payment Plans – Provide options to fit different budgets.
• Add Trust Elements – Include security badges, testimonials, and a money-back guarantee.

💡 Pro Tip: Kajabi allows you to create customized upsells and order bumps to increase your average order value.

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🎉 Step 6: Automate Your Post-Sale Process

Once someone purchases, Kajabi handles the rest.

From granting access to your course to sending welcome emails, you can set everything on autopilot.

Post-Sale Must-Haves:

• Instant Course Access – No manual work required.
• Welcome Email Sequence – Help new buyers get started quickly.
• Community Invites – Build a sense of belonging if you offer a membership or coaching group.
• Upsell Offers – Introduce related products to boost revenue.

💡 Pro Tip: Track your customers’ progress using Kajabi’s built-in analytics and engagement reports.

🚀 Launch Your High-Converting Sales Funnel Today

Kajabi is built to make creating sales funnels simple and effective.

By following this guide, you’ll be able to:
✅ Capture leads effortlessly
✅ Nurture them with automated emails
✅ Convert them into paying customers
✅ Scale your business without tech stress

But if the idea of doing it alone still feels overwhelming, I’ve got you covered.