How to Price Your Online Course on Kajabi: A 2025 Guide for Course Creators

Pricing your course is one of the hardest—and most important—decisions you’ll make.

Price too high? You risk scaring people off.
Price too low? You undermine your value and struggle to scale.

There’s no one-size-fits-all formula, but there is a strategy.

In this 2025 guide, I’ll walk you through exactly how to price your online course on Kajabi with confidence—whether you’re launching your first digital product or scaling your course business to six figures and beyond.

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Why Pricing Matters More Than Ever in 2025

The online education market is maturing. In 2025, students are more discerning. They expect clear outcomes, social proof, and a price point that reflects the transformation you’re offering—not just the information.

Here’s what’s changed in 2025:

• Free content is everywhere (YouTube, TikTok, blogs)

• Buyers are investing in outcomes, not modules

• Course platforms like Kajabi now support more flexible pricing options (like order bumps, upsells, and memberships)

In short: your pricing needs to match your value—and be supported by a smart offer strategy.

Step 1: Define the Value of the Transformation, Not Just the Content

Start by asking: what is the outcome your course helps people achieve?

For example:

• If your course helps someone land a $70K remote job, it’s worth way more than $97.

• If you help someone declutter their home in 7 days, you’re saving them time, energy, and possibly even therapy bills.

💡 Value-based pricing > content-based pricing.

On Kajabi, you can price your course to reflect this transformation and build it into your offer messaging and sales pages.

Step 2: Choose the Right Kajabi Pricing Model

Kajabi gives you several pricing options right out of the box:

✅ One-Time Payment

Perfect for short courses, DIY trainings, or simple launches.
Best for: Creators just starting out or selling evergreen products.

✅ Payment Plans

Ideal for higher-ticket courses ($500+) to make it more accessible.
Pro tip: Kajabi lets you automate access if payments fail—so you stay protected.

✅ Subscription or Membership

Ongoing access to content + community.
Best for: Creators offering monthly value, coaching, or content drops.

✅ Free (Lead Magnet or Tripwire Strategy)

Great way to build your list and nurture trust before a bigger sale.

👉 In Kajabi, these are all managed under “Offers,” where you can bundle products, add bonuses, or create upsells.

Step 3: Use Price Psychology to Increase Conversions

The science of pricing is real—and Kajabi gives you the tools to test and optimize.

Here are a few psychology-backed tactics that work in 2025:

• Charm pricing: $197 instead of $200 still works.

• Tiered pricing: Offer 3 packages (basic, pro, VIP) to anchor the value.

• Bonuses with deadlines: Add limited-time bonuses to increase urgency.

• Social proof: Testimonials, course completion stats, and logos build trust.

Kajabi makes it easy to set up limited-time offers, countdown timers, and one-click upsells—no tech headaches required.

Step 4: Look at the Market—But Don’t Race to the Bottom

Yes, it’s important to know what others in your niche are charging. But don’t base your pricing solely on the competition.

Ask instead:

• Are they offering coaching or community access like you?

• Do they have the same level of transformation?

• What are students saying about their course?

In many cases, charging more positions your course as the premium option. And Kajabi’s polished design helps you look premium right out of the gate.

Step 5: Test and Adjust Based on Real Data

Pricing isn’t permanent. Kajabi gives you detailed sales analytics, so you can monitor:

• Conversion rates by offer

• Revenue by pricing tier

• Average order value (AOV)

If sales are low, try these Kajabi-friendly pricing experiments:

• Add a payment plan

• Offer a time-sensitive bonus

• Test different price points with A/B offers

The key? Track, don’t guess.

Bonus: Add Order Bumps & Upsells to Increase Revenue

Even if you price your course modestly, you can increase your total revenue with Kajabi’s order bumps and post-purchase upsells.

Here’s an example funnel:

• Core course = $297

• Order bump = $47 workbook

• Upsell = $197 mini-course or coaching call

It’s not about being salesy—it’s about serving the next step.

Kajabi’s built-in checkout flow makes this seamless (and beautiful).

So, What Should You Charge for Your Course?

Here’s a quick reference:

Of course, the best way to price is based on your audience, your niche, and your goals—which is exactly what I help my clients with every day.

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Final Thoughts

Don’t let fear dictate your pricing. Let strategy—and service—guide it.

Your course is valuable. Let’s price it that way.