How to Set Up Tiered Memberships in Kajabi Without Confusing Your Customers

Creating a tiered membership in Kajabi is one of the smartest ways to serve a wider range of customers—if it’s set up clearly and strategically.

The problem? Many creators overcomplicate their membership tiers, leading to confusion, hesitation, and lost conversions.

In this post, you’ll learn exactly how to structure and set up tiered memberships in Kajabi that feel simple, valuable, and easy to understand—so your subscribers know exactly what they’re signing up for.

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Why Offer Tiered Memberships in Kajabi?

Tiered memberships allow you to:

• Serve people at different stages of their journey

• Increase your average monthly revenue

• Create a natural upsell path

• Give high-touch access without burning out

• Let customers choose the value they want

With Kajabi, you can build, segment, and automate these tiers all under one roof—no extra plugins or third-party software required.

Step 1: Map Out Your Membership Tiers

Before you touch any tech, get clear on your tier structure. Most creators stick with 2–3 levels.

Example:

• Starter ($29/month): Access to basic content or monthly training

• Pro ($59/month): All Starter content + community + live Q&A

• Elite ($129/month): Everything in Pro + private coaching or expert workshops

Keep it simple. If someone can’t tell the difference between tiers in 10 seconds, they’ll bounce.

Step 2: Build Each Tier as a Separate Product in Kajabi

In Kajabi, each membership tier should be a separate Product. That gives you full control over:

• What content they can access

• Which emails or automations they receive

• What offers and upsells are shown to them

Pro Tip: Name each product clearly in Kajabi, like "Membership – Starter Tier" or "Membership – Pro Tier," to avoid confusion later.

Step 3: Create Offers for Each Tier

Once your Products are ready, create Offers—this is how you’ll set pricing and payment options.

For each Offer:

• Link it to the correct Product (tier)

• Choose subscription pricing (monthly or annual)

• Add automations (like tagging subscribers by tier or sending onboarding emails)

Optional Upsell Tip: Use Kajabi’s one-click upsell feature to offer higher tiers after a purchase.

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Step 4: Design a Clear Pricing Page

This is where many creators lose sales: a confusing or cluttered pricing page.

Use a comparison-style layout to show exactly what’s included in each tier.

Best practices:

• Use a side-by-side table format

• Highlight the “most popular” tier

• Include checkmarks, not text-heavy lists

• Add clear CTA buttons for each tier

• Use Kajabi landing pages to keep it clean and consistent

You can create this using Kajabi’s flexible Landing Page Builder, or embed a comparison chart directly into your sales page.

Step 5: Automate Onboarding by Tier

After someone joins, Kajabi’s automation tools let you personalize the experience by tier:

• Trigger the right welcome email sequence

• Enroll them in relevant coaching or events

• Unlock only the content they paid for

• Tag users in your email list by membership level

This ensures your Starter members don’t get access to Elite resources—and your higher-paying customers get the VIP treatment they expect.

Step 6: Promote Seamless Upgrades

Kajabi makes it easy to encourage upgrades by:

• Showing “what you’re missing” inside lower tiers

• Sending upgrade emails using smart segmentation

• Offering exclusive events or perks for higher tiers

• Using order bumps or one-click upgrades

The key is to make the value of upgrading obvious—without making anyone feel left out.

Common Mistakes to Avoid

• Too many tiers: 2–3 max is ideal

• Unclear benefits: Each level must have a distinct, easy-to-understand value

• Overloading lower tiers: Save premium content for your premium members

• Inconsistent experience: Automate onboarding and access properly to prevent confusion

• Lack of upsell strategy: Give your members a reason to grow with you

Final Thoughts: Keep It Clear, Keep It Scalable

Tiered memberships in Kajabi can add recurring revenue, deepen client relationships, and offer room for every type of customer.

But the magic isn’t in having more—it’s in having a clear, strategic structure that makes your value obvious at every level.

If you're ready to grow a membership that scales with your business, Kajabi gives you the tools to do it—all under one login.