Leveraging Kajabi’s Podcasting Features to Grow Your Audience

Podcasting is one of the fastest-growing marketing channels for coaches, course creators, and online educators — and Kajabi now makes it easier than ever to launch and grow a podcast without needing external tools.

With Kajabi’s built-in podcasting features, you can publish, distribute, and promote your episodes directly from your dashboard — and seamlessly link them to your lead magnets, digital products, or courses.

In this guide, you’ll learn how to use Kajabi’s podcasting tools to expand your reach, build a deeper connection with your audience, and grow your online business in 2025.

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Why Podcasting Is a Powerful Tool for Course Creators

If you're creating content on social media or YouTube, you know how competitive it can be. Podcasts offer a low-noise, high-trust environment where people are actively tuned in — often for 20–60 minutes at a time.

Here’s why Kajabi podcasting is a game-changer:

• 🎙️ Builds trust through long-form, value-driven content

• 🔁 Integrates directly with your products and funnels

• 📱 Distributes to all major platforms (Apple, Spotify, Google)

• 📈 Drives traffic to your course or email list

• 💬 Positions you as an expert in your niche

And unlike traditional podcast platforms, Kajabi lets you monetize directly through your existing offers.

Step 1: Set Up Your Podcast Inside Kajabi

Kajabi gives you two podcast options:

• Public Podcast: Available on platforms like Apple Podcasts and Spotify

• Private Podcast: For members only (great for paid content or coaching)

To create your podcast:

1. Go to "Podcasts" in your Kajabi dashboard

2. Click “+ New Podcast”

3. Choose public or private

4. Fill in your podcast details (title, description, cover art)

5. Add your first episode!

Kajabi handles the RSS feed, hosting, and analytics — no separate podcast host required.

Step 2: Create Consistent, High-Value Content

Success in podcasting comes from consistency and value.

Start with these content ideas:

• Answer FAQs from your audience

• Share stories from your own business journey

• Interview students, clients, or industry experts

• Offer mini-trainings or quick wins from your paid programs

• Break down case studies or recent trends in your niche

🎯 Pro tip: End every episode with a clear CTA — such as joining your email list, grabbing a freebie, or enrolling in your course.

Step 3: Distribute Your Podcast to Apple, Spotify & More

Kajabi lets you automatically distribute your public podcast to major platforms.

To connect your show:

1. Copy your RSS feed link from Kajabi

2. Submit it to platforms like Apple Podcasts, Spotify, and Google Podcasts

3. Wait for approval (usually takes 24–48 hours)

Once approved, your episodes will auto-publish to every platform the moment you hit “publish” inside Kajabi.

Step 4: Integrate Your Podcast Into Your Kajabi Marketing

Here’s where Kajabi’s all-in-one power really shines. You can:

• Embed podcast episodes on your blog or landing pages

• Add opt-ins to your podcast page (build your email list)

• Link directly to offers in your show notes

• Use automations to segment subscribers based on interests

• Send new episodes via Email Sequences to keep your list warm

Kajabi also allows you to tag users based on podcast interactions and trigger automations from there.

Step 5: Promote Each Episode Like a Pro

Publishing is only half the battle — promotion is where the growth happens. Try:

• Sharing snippets on Instagram or LinkedIn

• Embedding episodes in weekly newsletters

• Creating blog posts from podcast transcripts

• Recommending episodes inside your online course

• Repurposing episodes into short-form video content

🎯 Bonus tip: Use AI tools (like ChatGPT) to write podcast show notes, emails, and social captions from your transcript — in seconds.

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Step 6: Monetize Through Your Courses and Offers

Podcasting is more than just content — it’s a funnel.

Use your podcast to:

• Lead into free lead magnets

• Promote your Kajabi products

• Offer limited-time discounts or bonuses

• Feature testimonials or case studies

• Host private Q&A sessions with your community

The key is to educate and invite, not pitch aggressively.

Final Thoughts: Kajabi + Podcasting = Audience Growth Engine

Whether you're just starting out or already have an audience, Kajabi’s podcasting features give you a streamlined, powerful way to connect, educate, and convert — all in one platform.

You no longer need separate podcast hosting, distribution tools, or landing page software. With Kajabi, your podcast becomes an integrated part of your brand, not just an extra marketing channel.