Maximising Kajabi: Stop Leaving 80% of Its Features Unused

If you’re paying for Kajabi and only using it to host your course…
You’re leaving serious money on the table.

Kajabi isn’t just a course platform. It’s an all-in-one business engine designed to help creators scale faster, convert better, and run leaner.

But here’s the kicker:

Most users barely scratch the surface—leaving 80% of Kajabi’s features completely untouched.

In this blog, I’ll walk you through the most underused Kajabi tools—and how to start using them to grow your business today.

1. Kajabi Automations: Save Time, Increase Conversions

If you’ve never touched Kajabi’s automation tab, you’re missing out on pure gold.

With automations, you can:

• Send follow-up emails when someone doesn’t finish checkout

• Tag users based on behavior (like video views or email clicks)

• Unlock content or bonuses automatically

• Remove manual admin work (like onboarding messages)

Quick win:
Set up an automation that sends a “Still thinking about it?” email 1 day after someone visits your sales page but doesn’t buy.

2. Use Email Campaigns Beyond Launches

You don’t need another email platform. Kajabi’s built-in email marketing is powerful—and grossly underused.

Yes, you can send launch campaigns…
But you can also:

• Nurture new leads automatically

• Segment your audience based on interest or behavior

• Run evergreen newsletters that build trust over time

Pro tip:
Create a weekly email rhythm using Kajabi’s visual editor. Focus on stories, tips, and soft CTAs.

3. Set Up a Real Blog (For SEO + Trust)

Kajabi has a built-in blog engine—but hardly anyone uses it.

Why does that matter?

Because blog content helps with:

• SEO – So people actually find you on Google

• Authority – Build credibility and thought leadership

• Repurposing – Turn blog posts into emails, videos, carousels, etc.

Simple strategy:
Publish one high-value blog post a month, optimized around search terms your audience Googles.

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4. Create a Free or Paid Community

You don’t need Facebook Groups anymore.

Kajabi’s Community feature lets you:

• Host discussions away from social distractions

• Create topic threads or challenges

• Add group coaching, live calls, or accountability loops

Growth tip:
Create a free community linked to your lead magnet. It builds trust and warms up cold leads.

5. Use the Events Feature for Live Workshops

Running webinars? Don’t rely on Zoom and a landing page.

Kajabi’s Events tool lets you:

• Schedule workshops

• Send automated reminders

• Segment registrants

• Trigger automations post-event (e.g. follow-up offer)

Conversion boost:
Use Events to run monthly live Q&A or “Ask Me Anything” calls—then pitch your program.

6. Leverage Kajabi's Podcasting Tool

Yes, Kajabi can host your podcast, too.

With a built-in podcast feature, you can:

• Create private or public feeds

• Add episodes to your course content

• Share audio content to nurture on the go

If you’ve ever thought, “I should launch a podcast,”—Kajabi makes it frictionless.

7. Custom Forms and Pipelines for Lead Capture

Kajabi Forms are more than just contact boxes.

You can:

• Use forms to qualify leads

• Trigger email sequences or tag users

• Segment your email list automatically

And when paired with Pipelines, you can map out:

• Lead magnet delivery

• Free challenge sequences

• Evergreen webinar funnels

You don’t need fancy software—just Kajabi.

8. Add Downsells and Order Bumps to Boost Revenue

Once you have your main offer, use Kajabi’s Offer tools to:

• Add order bumps at checkout (great for mini-courses or templates)

• Create downsell offers if someone doesn’t buy

• Run limited-time discount automations after cart abandonment

These little tweaks add hundreds or thousands in extra revenue.

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Final Thought: Kajabi Only Works If You Use It

Kajabi is powerful—but only if you stop treating it like a simple course host.

If you’re not using:

✅ Automations
✅ Emails
✅ Blog
✅ Community
✅ Events
✅ Forms
✅ Funnels
✅ Podcast

…you’re paying for tools you’re not using—and missing opportunities to grow.

So start small. Pick one unused feature. Set it up this week.

Because the truth is:

Kajabi doesn’t need more features. You just need to use the ones you already have.