Maximizing Kajabi's Affiliate Program: A Comprehensive Guide

If you're looking for a way to grow your course or membership sales without running paid ads, Kajabi’s built-in affiliate marketing system could be your secret weapon.

Whether you want to reward brand ambassadors, work with influencers, or create a referral program for your students, Kajabi gives you the tools to launch and manage it all—no extra plugins or platforms required.

In this comprehensive guide, you’ll learn how to set up, optimize, and scale your Kajabi affiliate program—plus pro tips for turning it into a powerful revenue stream.

Why Use Kajabi’s Affiliate Program?

Affiliate marketing is one of the most effective ways to:

• Generate consistent sales

• Expand your reach without ad spend

• Build brand trust through personal referrals

• Turn your best customers into ambassadors

And the best part? Kajabi handles all the tech:
✅ Unique affiliate links
✅ Commission tracking
✅ Payout reporting
✅ Automatic integration with your Offers

No Zapier, no spreadsheets, no extra tools.

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Step 1: Activate Your Affiliate Program in Kajabi

To get started:

1. Go to Sales → Affiliates

2. Click Settings to enable your affiliate program

3. Choose your default commission rate (e.g., 20%, 30%)

4. Select which Offers are eligible for commissions

5. Decide how long a referral link should track cookies (e.g., 30 days)

You can assign custom commission rates to individual affiliates later if needed.

🎯 Tip: Consider offering a higher commission for limited-time promos to incentivize action.

Step 2: Recruit the Right Affiliates

Not all affiliates are created equal. Focus on people who:

• Already know, like, and trust your brand

• Serve a similar audience or niche

• Are former students or clients

• Have email lists, podcasts, or communities

• Genuinely want to recommend your course or product

Where to find great affiliates:

• Inside your Kajabi Community or email list

• Past students who had great results

• Niche influencers or podcast hosts

• Strategic partners or service providers

Create a simple Affiliate Welcome Page on Kajabi with:

• What your program is about

• Commission details

• How to apply or sign up

• Swipe copy or promotional assets

Step 3: Make It Easy for Affiliates to Sell

Your affiliates need clear direction to promote effectively.

Give them:

• A branded Affiliate Dashboard inside Kajabi

• Swipe copy for emails, social posts, and DMs

• Product descriptions and bonus info

• Branded graphics or video clips

• Testimonials and case studies they can use

🎯 Success Tip: The easier you make it, the more they'll promote. Consider sending monthly promo tips or reminders.

Step 4: Track Performance and Communicate Often

Kajabi automatically tracks:

• Affiliate clicks

• Sales generated

• Commissions earned

You can view all this under Sales → Affiliates → Commissions.

Use this data to:

• Identify your top performers

• Reach out with bonuses or personal thank-yous

• Offer limited-time campaigns to boost results

• Adjust strategies if certain partners aren't converting

Stay in touch with your affiliates via:

• A dedicated monthly email

• A private affiliate-only Kajabi Community

• Group coaching calls or feedback sessions

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Step 5: Scale Your Program Over Time

Once your first few affiliates are driving results, it’s time to scale.

Here’s how:

• Run seasonal affiliate campaigns (launches, Black Friday, etc.)

• Offer bonus tiers (e.g., earn an extra $100 for 5 sales this month)

• Highlight top affiliates and share their success stories

• Use testimonials to attract new partners

• Expand into new audiences with influencers or micro-partners

Kajabi’s reporting tools will show you exactly who’s driving sales so you can double down on what works.

Bonus: Set Up a Tiered Commission Structure (Advanced)

If you want to reward top performers or create multiple partner levels, consider setting up custom Offers or using Kajabi’s custom affiliate settings.

For example:

• Regular affiliates: 20%

• Premium partners: 30–40%

• Internal team or referrals: fixed fee per sale

You can assign different commission rates on a per-affiliate basis under each Offer.

Final Thoughts: Let Others Sell For You

Your Kajabi affiliate program can become one of your most powerful marketing assets—if you approach it strategically.

Instead of trying to do all the selling yourself, let your best supporters amplify your message, reach new audiences, and bring in consistent sales.

With Kajabi, it’s all built-in, automated, and beautifully simple.