The Essential Email Automations Every Kajabi Business Needs

Email automations are the secret weapon behind every successful Kajabi business.

Whether you’re selling online courses, coaching programs, or digital memberships, setting up the right email sequences ensures you're connecting with leads, converting sales, and delivering an exceptional customer experience—without having to manually follow up.

In this post, we’ll walk through the essential email automations every Kajabi business needs to scale effectively and serve your audience with ease.

Why Email Automation Matters in Kajabi

Kajabi isn’t just a course platform—it’s a full marketing system. One of its most powerful (and underused) features is the email automation engine.

Here’s why it’s worth mastering:

• ✅ Saves you hours of repetitive work

• ✅ Delivers the right message at the right time

• ✅ Increases conversions with minimal effort

• ✅ Creates a smooth, on-brand experience for every subscriber

• ✅ Builds long-term trust and authority

When your automations are set up properly, your Kajabi business runs 24/7—without you constantly needing to be “on.”

1. Welcome Sequence for New Subscribers

Every lead who downloads your freebie or signs up for your list should receive a warm, intentional welcome sequence.

What it should include:

• Introduction to you and your brand

• A reminder/link to access the freebie

• What they can expect next

• Helpful content or quick wins

• A soft pitch to your low-ticket or signature offer

Set this up in Kajabi’s Email Campaigns using the visual automation builder. This one sequence alone can turn cold leads into paying customers.

2. Sales Sequence After a Lead Magnet or Webinar

If you offer a free lead magnet or run evergreen webinars, follow up with a sales sequence that helps your audience take the next step.

This sequence should:

• Reaffirm the value of the free content

• Address common objections

• Include testimonials or case studies

• Offer a limited-time bonus or deadline

• Invite them to join your paid offer

Pro tip: Use Kajabi’s event automations to trigger this sequence based on user behavior (like attending a webinar or downloading a guide).

3. Abandoned Cart Sequence

If someone hits your sales page, clicks “buy,” but doesn’t complete checkout—don’t let that sale go cold.

Set up a cart abandonment automation to recover it.

Include:

• A reminder email with a direct checkout link

• Social proof or testimonials

• A personal note (“Need help deciding?”)

• Optionally: a time-sensitive bonus

Kajabi makes this easy by triggering automations based on purchase behavior.

4. Onboarding Sequence for New Customers

First impressions matter. Deliver a smooth customer experience with a thoughtful onboarding email sequence.

What to include:

• Thank you + next steps

• Login instructions and how to access content

• Suggested starting points

• Tips for success / FAQ

• Upsell invitation or referral bonus

Use Kajabi’s Product Purchase trigger to start this sequence automatically as soon as someone buys.

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5. Re-engagement Sequence for Cold Subscribers

Your email list will naturally include people who go quiet—but that doesn’t mean they’re a lost cause.

Set up a win-back or re-engagement sequence to reconnect with inactive subscribers.

Try:

• A “Still interested?” check-in

• A surprise freebie

• Updates on your latest content

• A special offer or invitation

This helps you clean your list, boost deliverability, and recover lost leads.

6. Upsell & Cross-Sell Sequence

Once someone becomes a customer, that’s the perfect time to offer your next-level product.

Create sequences that:

• Recommend the next product in your offer suite

• Highlight complementary programs or bonuses

• Include success stories or deeper results

• Offer loyalty pricing or a limited upgrade window

Kajabi lets you trigger these based on product purchases or tag behaviors.

7. Testimonial Request Sequence

Social proof sells. Set up an automation to request testimonials from happy clients at the right time.

Include:

• A “thank you for being here” message

• A request for feedback or results

• An easy link to share their testimonial (or fill a short form)

• Optionally: an incentive (discount or bonus)

This can be triggered after they complete a course, coaching program, or hit a milestone.

Final Thoughts: Set It Once, Let It Work Forever

The beauty of email automation in Kajabi is that once it’s set up, it keeps working while you sleep. You’re no longer chasing leads or worrying about what to send next.

Start small—just one or two sequences—and build from there.

Kajabi gives you the tools. These automations give you the momentum.

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