The Ultimate Kajabi Setup Guide for 2025: Everything You Need to Launch a Profitable Course

Launching an online course in 2025? You’ve chosen the perfect time—and the perfect platform. Kajabi remains the gold standard for course creators, coaches, and consultants looking to build a profitable online business without stitching together multiple tools.

In this guide, I’ll walk you through everything you need to know to set up Kajabi the right way—whether you're starting from scratch or moving over from another platform.

Let’s get your course launched and profitable in record time.

Why Kajabi is the Best Platform for Course Creators in 2025

Before we dive into the setup, here’s why Kajabi continues to dominate in 2025:

• All-in-one simplicity: No need to duct-tape together email marketing, landing pages, course hosting, and payment tools. Kajabi does it all.

• Beautiful, high-converting templates: Whether you're tech-savvy or not, you’ll look like a pro.

• New 2025 features: From AI-powered content tools to the upgraded visual funnel builder, Kajabi just keeps getting better.

If you're serious about growing a course-based business, Kajabi is your foundation.

Step 1: Set Up Your Kajabi Account

Inside your Kajabi dashboard, follow these initial setup steps:

1. Choose your site name and URL

2. Upload your brand assets (logo, colors, fonts)

3. Connect your custom domain (or use Kajabi’s subdomain to start)

4. Integrate email settings (like your custom email domain for marketing)

These early steps lay the groundwork for a polished, professional presence.

Signup with Kajabi for a 30-day free trial!

Step 2: Create Your First Product (Your Online Course)

Kajabi’s product builder makes it easy to turn your expertise into a structured learning experience.

Here’s how to build your first course:

• Go to Products > New Product

• Choose “Online Course”

• Set up your modules and lessons

• Upload videos, PDFs, or quizzes

• Add drip settings if you want to release content over time

💡 Pro tip: Keep each video under 10 minutes to increase completion rates.

Step 3: Design a High-Converting Sales Page

Your course won’t sell itself. Kajabi gives you stunning templates to build a conversion-focused sales page in minutes.

Include these key elements:

• Headline that promises transformation

• Who the course is for (and not for)

• Clear breakdown of what's included

• Student testimonials or case studies

• Call-to-action button that stands out

Need help writing sales copy? Kajabi’s AI Assistant now drafts sales pages for you—another 2025 upgrade worth using.

Step 4: Set Up Your Payment and Pricing

In Settings > Payments, connect Stripe and/or PayPal so you can accept payments globally.

Then head back to your course and choose your pricing model:

• One-time payment

• Payment plans

• Subscription/membership model

• Free (for lead generation)

Kajabi lets you create offers that bundle products, include bonuses, or apply discounts—ideal for launch promotions.

Step 5: Build Your Email Marketing Automations

Kajabi replaces tools like Mailchimp and ConvertKit with powerful built-in email marketing.

Here’s how to get started:

• Create a welcome email sequence

• Tag and segment your subscribers based on behavior

• Automate follow-ups for people who didn’t buy yet

In 2025, personalization is key—Kajabi's logic-based automation helps you send the right message at the right time.

Ready to Launch? See How We Can Help

Step 6: Launch With Confidence

Now it’s go time. Use Kajabi’s Visual Funnel Builder to map out your launch strategy.

Your funnel might look like this:

1. Free lead magnet opt-in page

2. Nurture email sequence

3. Early bird sales page

4. Countdown timers and urgency

5. Post-cart close survey for feedback

You can track conversions and tweak each step using Kajabi’s analytics dashboard.

Final Thoughts: Your 2025 Kajabi Setup Starts Now

Kajabi is more powerful—and beginner-friendly—than ever before. If you follow this 6-step Kajabi setup guide, you’ll go from zero to launched with confidence.

Whether you’re a coach, consultant, or content creator, your profitable online course business starts with a strong foundation—and that foundation is Kajabi.